Monday, April 23, 2012

Rua Augusta after dark....

I thought people watching at the park was fun, Augusta takes it to another level. This is the melting pot. From kids clearly in over their heads to transvestites, punks, rockers, hello kitty subscribers, hookers, bums, beauties and uglies it contains every walk of life and stereotype. 

If you haven't been its worth a gander and if you have well welcome to Sao Paulo, this is really where it happens, the confluence. Where was my camera!! Cross Paulista heading away from Jardins down Augusta after 10 pm and you can find grunge bars, greek restaurants, dance clubs, comedy clubs, music clubs, sex clubs and just about ANYTHING else. The best part are the guys selling dollar beers (R3.00) on the sidewalk because you can drink while you walk in this city. Saturday night we decided against sitting down and missing the action from a bar and instead bought street beer and hung out with everyone else, intermingling with the parked cars and all the madness. It feels a little like home because its the only place I've seen late night pizza by the slice and evening flair similar to boystown in Chicago (both of which I love). 

Literally we just drank street beer and people watched. There was a food festival that started at midnight and lasted till 5am nearby which was the driving force for why we were there. Who has a food festival for 5 hours on a Sunday morning? Sao Paulo and thats one of many reasons why I love this city. So if it feels a little empty over there on the light side back in lush Jardins, now you know why. Check it out sometime and if it isn't your scene head a few blocks over to Bella Paulista Padaria on Haddock Lobo and grab a famous fancy ice cream. The New York Times has this bakery on their must list for 36 hours in Sao Paulo

A little digging and here is a New York times article about this crazy section of Augusta. And of course Inside Sao Paulo has it tagged as the 'entertainment' district. Its a shame you missed this birthday invite, apparently Maisa invited the entire city to an open bar party on Augusta last wednesday!! 

They say its bedlam, but "The good, São Paulo kind."


Alex said...

Definitely on my list of places to go (every night.)

The Gritty Poet said...

I always have a Coke or Guaraná at these informal outdoor events because the beer being sold isn't very good.
It would be nice if decent brews were made avaliable by those street vendors, after all if you could drink in public in the US I'm sure Milwaukee's Best and his sidekick Busch Beer wouldn't be the only options. I'm sure they would say that people at those events don't want to pay the extra real, or two, for something better; but I bet they never tested this presumption.

Jana said...

haha, true well lets test it then eh?? I'm no beer expert, I like baden baden, girl beer but I'm in for a little social research...

Born Again Brazilian said...

Sounds like fun! Even during the day, the corner of Av. Paulista and Augusta is happening with something... rallies, mimes, random clowns...

Anonymous said...

Who needs a festival for a good time!!??/Didi

Ray and Gil said...


I love LOVE this post!!!!!!!
You made me miss my dear city so much it hurts...and I was just there, for a very brief period of time.
The map of Augusta made me laugh out loud because of the names of the places, they couldn't be funnier if they tried... "A Louca", "Geni"...LOL!!!!

Jana, you really get it, you are a city girl and you know how to get the best out of Sao Paulo.
I think you are super awesome for that!!!
Can't wait to meet you in person when we come to Sao Paulo again.

Grande abraco


Jana said...

Hi Ray =) Im super late to getting back to you on this comment, thank you! I really hope to meet you next time you are here, I know this past trip was super brief and family is the ultimate important thing! Best to ya and catch you next time you swing through, Im not going anywhere... bjs

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